So this blog is not a “how to start a business” guide, but more of a compiled list of things I’ve learned by doing. It’s been about a 2 1/2 years since I started Merryn William Designs, and the way I started is not how I function or view the business now. I’m now living at home with a college degree, whereas I used to be working out of my dorm room and juggling classes. So I’ve learned a lot, messed up a lot, and really love what I’m doing. I hope one day to do this full time, because I could truly spend every waking hour growing this business and live the happiest life!
Here’s some things I’ve experienced that have been a part of getting me where I am now…
You need your friends and loved ones to get you going. They’ll be your first Instagram followers, the first people to see your products and work, and your biggest and most honest supporters. My supporters wear my masks, sport my stickers on water bottles, and share my work far and wide as act as ambassadors, and give me a space to sell my work. I’ve grown because of them.
Imposter syndrome is REAL, and it started almost immediately. By definition, imposter syndrome is the feeling that you aren’t as competent, or talented, as others think you are, and it goes hand in hand with perfectionism. In my case specifically, I’m an enneagram type 3, “ the achiever”, so peoples opinions of others are extremely important to me, no matter how hard I try. But identifying my niche and outlining what I had have to offer, I was able to ease the feeling that I “wasn’t legit”. I had a tough time charging money for my work, and ended up giving away a lot because I was so uncomfortable with people paying for my work. I just couldn’t believe it it when I watched someone purchase one of my stickers in Urban Farm Girl for the first time. I was standing there, watching someone check out while I set up some new cards, and my excitement was cut short by “oh my god the actually like my work”. I had SO MUCH self doubt, and still do sometimes. But something that really helped my confidence in my work has been selling in person, while leads me to…..
There’s nothing better for you business growth than meeting people face to face. When they’ve interacted with you, customers feel an attachment to knowing who made or designed the item they purchased. Telling people my story, and in return hearing where they plan to use my art is my absolute favorite part of booths. I tend to get so tied up in chatting that I forget they’re paying until they ask “do you take cash or card”? To say I can’t wait to be back out at Season’s Yield Farm for Bread Days, at my booth with a croissant in hand, is an understatement. Hurry up, April!!!
The best way I’ve been able to extend my reach is through giveaways and contests. I love gifting, so it feels like I’m sending someone a present when I ship the prize to the winner.
Working with others on collaborations is extremely rewarding because you end up with a perfectly curated products that combines expertise. For an example, check out the Wine Tasting cards in my shop that I created with my friend Jackie (@wine_fax on Instagram).
My most successful projects have been the ones linked to people or places I love, simply because I can speak to the sentimentality of it. That’s why you see so much Virginia Tech and Lexington, and fabrics named for my friends and family. It’s all got a story, and I love hearing y ’all’s when I get orders for custom homes and pet portraits. Meaningful work is the best work!
I’m sure I’ll look at this and realize I missed something, so I’m sure there will be a continuation.
Thanks for stopping by and reading,
-M